Roi4Presenter is an AI-powered presentation SaaS that turns static decks into interactive, measurable experiences. Users generate scripts, voice-overs, and an avatar presenter with AI, share or embed securely, capture leads, and track slide-level analytics.

The legacy CMS (pre-MVP) lacked structure, modern UX, and key features. Users struggled to upload, share, and collaborate; companies couldn’t onboard teams; growth stalled.

Additionally, I structured the design workflow into two phases — Phase 1: CMS, upload, sharing, comms, analytics

1. Fragmented presentation workflows: Users juggle between PowerPoint, video calls, and separate CRMs, making async presentations clunky and ineffective

2. High friction in setup: Uploading and formatting PPTX/PDF often breaks layouts; lack of Drive import and error handling frustrates first-time users

3. Limited sharing options: Without branded links, access controls, or embed codes, presenters lose trust and distribution flexibility

4. No in-deck communication: Static decks prevent interaction; viewers can’t ask questions, react, or schedule meetings in real time

5. Shallow analytics: Basic view counts don’t reveal engagement depth; slide-level insights and lead capture are missing

1. Disjointed workflows slow adoption: Switching tools kills momentum; users abandon async decks when flows are too manual

2. Setup complexity drives drop-off: Broken imports and missing templates stop new users before their first session

3. Weak sharing stifles reach: Lack of controls and embeds reduces campaign scale and undermines professionalism

4. No live feedback limits engagement:  Without chat/Q&A/reactions, presentations feel one-way, failing to convert leads

5. Analytics gap blocks growth: Teams can’t see which slides drive drop-off or conversions, so they can’t optimize

To solve the core issues of the legacy CMS, I redesigned the platform on a modern stack, streamlined key flows, and added interactivity to turn static decks into engaging, measurable experiences.

As core flows matured, I built a component-based Figma system with typography, color tokens, and reusable UI patterns. Designed as a lean design system for ROI4Presenters, it ensured consistency, reduced design and dev friction, and cut delivery time by 30% through reusability and faster iterations.

I redesigned the CMS with a modern UI, scalable navigation, and a new Home dashboard, making the product easier to use and faster to scale

I built a new upload flow supporting PPTX/PDF/MP4, links, and Google Drive with progress tracking, plus AI-powered script and voice-over generation to simplify content creation.

I designed advanced sharing options with branded links, personalization, embed codes, and multiple distribution formats, giving presenters professional control over reach.

I enabled real-time interactivity by adding chat, video, reactions, comments, and script reading directly inside the player, turning static decks into two-way conversations.

The launch of ChatGPT became a game changer for the entire market.
Competitors rapidly integrated AI-powered features into their platforms, reshaping user expectations overnight.
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In this new environment, traditional tools no longer met the demands of interactivity, automation, and personalization.
For Roi4Presenter, this created both a challenge and an opportunity: adapt quickly to stay relevant, or risk losing competitive ground.

1. Onboarding gaps block adoption: 50% of new users dropped after registration due to lack of guidance

2. Editing tools are limited: Users couldn’t easily update slides with text, images, or media; needed constant re-uploads

3. No AI assistance: Content creation was slow, and localization/translation was manual, limiting scale


4. Analytics too shallow: No way to track per-slide engagement paths, conversions, or export data for optimization

5. Integrations too complex: Manual sync with CRMs and calendars slowed workflows and caused data loss

1. Weak onboarding reduces retention: Without a structured flow, half of users churned before creating their first deck

2. Static editing blocks iteration: Teams couldn’t adapt presentations quickly, losing efficiency in daily sales and training

3. No AI = high effort: Without script generation, voice-overs, or avatars, content felt generic and time-consuming to produce

4. Limited analytics, blind spots:  Users lacked funnels, heatmaps, or export options to prove ROI or optimize slides

5. Broken integrations kill efficiency: Sync failures with CRM, ATS, and scheduling tools wasted time and caused missed leads

To address these deeper adoption and scale challenges, I designed advanced flows and AI-powered features that unlocked retention, personalization, and measurable growth.

I designed a streamlined onboarding flow that guides new users through a short survey and instantly introduces them to product features with an interactive tutorial, reducing drop-off and accelerating time-to-value.

I reworked the presentation editor with a modern UI, enabling quick updates (text, images, video, scripts) and adding granular settings for permissions and goals. The redesign improved clarity, collaboration, and scalability.

I integrated an AI-powered assistant that generates slide content, scripts, audio overlays, avatars, and Q&A automatically, helping users create engaging, multilingual presentations faster and at scale.

I developed hierarchical analytics that track engagement on every slide: views, time, clicks, reactions, and conversions. This granular insight empowers teams to optimize presentations and measure impact with precision.

I built seamless integrations with Zapier, HubSpot, Salesforce, and Calendly, enabling workflow automation and real-time CRM sync. This expanded the product’s ecosystem and improved adoption across business teams.

During iterations, testing, and design sprints, we created and validated 1000+ unique screens to cover the full product ecosystem.